60 Years of Squale

10th of July - Squale's Anniversary

Neuchâtel, 2019

Sometimes the bond of friendship between two families pushes people to do extraordinary things. The Maggi family’s passion has allowed us to give continuity to the brand founded by Charles Von Büren in Neuchâtel in 1959. For the past sixty years, Squale has continued to innovate while preserving its original values of quality and reliability. 

Sixty years ago Charles Von Büren established the Squale brand and created what we now know as the Professional Diving Watch.

In 2019 we came together at Neuchâtel to celebrate this great brand and to introduce a special watch: the Squale SUB-39 60 Years Special Edition (limited edition 150 pieces).

10th of July is an important day for Squale as the brand celebrates its anniversary.

Ms. Monique Von Büren - daughter of founder Charles Von Büren

This watch, as every other Squale product before it, comes from a long history of success, proving how the passion for watchmaking can give continuity to a project and to an emotion created by Charles Von Büren's family and passed on to the Maggi family. The Maggis have continued to maintain the traits that make every Squale watch unique: quality and reliability. With a design based on the case from an iconic Squale watch from the 1970s, this watch is the essence of emotion, charm, passion and history.

Mr. Andrea Maggi - Squale Brand Ambassador

SUB-39 Sixty Years Special Edition


The New Squale SUB-39s

Squale is proud to introduce the latest model from the SUB-39 Series: the new Squale SUB-39 Black Arabic and the new Squale SUB-39 SuperBlue. Squale's Sub-39 Black Arabic is available with a black dial and Arabic indices. It's the only watch in the collection to feature Arabic numerals as indices. This choice is dictated by a desire to replicate the 60s ver...



The new Squale 2002 Blue-Red

The latest iteration of the iconic 2002 series features a brand new color combination with a strong personality: a blue dial with applied indexes and a two-tone blue and red bezel. The timeless 2002 series traces its roots back to the 1970s. Each model from this series is designed for the most adventurous and demanding divers, blending tradition with avant-g...



Squale 1521 Onda Pink

Squale 1521 Onda goes pink.

The dial, designed to recall the waves of the sea, is now available in a bright, stylish and sophisticated new colour. This watch is a unique iteration of a model that made history thanks to its remarkable balance between style and functionality. The watches from Squale’s iconic 1521 series are not only outstanding professional tools, known for their safe...



Lost Wrecks

A unique and hard to find documentary about Charles Van Büren and Squale watches.

A wonderful video about Squale's amazing history set in Isola del Giglio, Italy (1970/1980). It follows Charles Von Bren and his daughter Monique as they dive in search of archeological finds. Original title: "Relitti da salvare" (Lost Wrecks). Enjoy!...



The brightest

Squale 1521 Full Luminous

The Squale 1521 series watches is the classic diving watch in its most elegant form and a model that is around for almost 40 years. Regarded as one of the most important diving-watches of the 1970`s and a template for the perfect diving watch. The design of this watch was made by Charles von Büren (founder of Squale) and main priority was to create an elega...



Carbon Style

Squale T-183 Carbon Red

The Squale T-183, introduced at Baselworld 2019, is now available! The new collection has been received with great enthusiasm; nevertheless, we have opted to delay its commercial release date until 1 March 2020. Squale has decided to introduce carbon, a highly resistant and extremely light material. The case (42mm) is composed of alternating layers of carbon...


Our collections

Squale 1521

Squale 2002

Squale Matic

Squale Sub-39

Squale T-183