60 Years of Squale
10th of July - Squale's Anniversary
Sometimes the bond of friendship between two families pushes people to do extraordinary things. The Maggi family’s passion has allowed us to give continuity to the brand founded by Charles Von Büren in Neuchâtel in 1959. For the past sixty years, Squale has continued to innovate while preserving its original values of quality and reliability.
Sixty years ago Charles Von Büren established the Squale brand and created what we now know as the Professional Diving Watch.
In 2019 we came together at Neuchâtel to celebrate this great brand and to introduce a special watch: the Squale SUB-39 60 Years Special Edition (limited edition 150 pieces).
10th of July is an important day for Squale as the brand celebrates its anniversary.
Ms. Monique Von Büren - daughter of founder Charles Von Büren
This watch, as every other Squale product before it, comes from a long history of success, proving how the passion for watchmaking can give continuity to a project and to an emotion created by Charles Von Büren's family and passed on to the Maggi family. The Maggis have continued to maintain the traits that make every Squale watch unique: quality and reliability. With a design based on the case from an iconic Squale watch from the 1970s, this watch is the essence of emotion, charm, passion and history.
Mr. Andrea Maggi - Squale Brand Ambassador