Privacy Policy || Squale Official Website

Privacy Policy

Version dated 17/09/2025

To facilitate your understanding of how we use, process and store your data, we have organized the text into the following sections:

Who is responsible for the processing of your personal data?

Who is responsible for the processing of your personal data?

www.squale.ch is the website belonging to Squale SA (“our company” hereinafter), with legal headquarters in C.so San Gottardo, 54/A Chiasso (Switzerland). Our company manages the internet sites www.squale.ch (“our web platform” hereinafter).

Squale SA (hereinafter "the Owner") is the owner of the processing of personal data also collected through our web platform.

How do we collect your personal data?

Our company collects your personal data in the following circumstances:

We ask for your support by informing us of any changes to your personal data in order to keep them up-to-date.

What type of personal information do we collect?

The following data may be collected through the various services and contact channels described in this Privacy Policy, always respecting your express consent:

 For what purposes do we use your personal data?

Your personal data will be processed, for the purposes described below, mainly with IT tools. To facilitate understanding, we divide them into:

NECESSARY Consent

N1) Fulfillment of a request by you: necessary to process your requests. Our company collects its contact data, including through our web platform, in order to respond to your requests. It also shares, only when strictly necessary, the required information with the staff of our company and with suppliers / partner companies who can act as autonomous data collectors only after releasing their own privacy policy.

N2) Sales of our products / services: to manage the sale of our products / services including through our web platform. Our company collects your personal data if you purchase a product / service also through our web platform. Our company may also use this information to identify and resolve any technical or other issues relating to the supply of products / services purchased. With regard to our web platform, if you interrupt the purchase procedure after having previously entered your personal data and released this necessary consent, your data will be automatically removed from our systems within a maximum of 60 minutes (for this period of time they will be stored in our system, but can only be recovered from your terminal, to facilitate any changes relating to your order).

N3) Collaborations: in the case of sales reserved for specific categories of users (e.g. military personnel, law enforcement agencies, public bodies, reserved purchasing groups) or in the presence of commercial collaborations with qualified institutions and organisations, we reserve the right to communicate the purchaser's personal data to the partners of the specific commercial initiative. This sharing takes place exclusively for the purpose of correctly managing the order. The data will be processed in compliance with current privacy legislation and will not be used for purposes other than those indicated above.

OPTIONAL Consent

O1) Internal promotional purposes: to provide you with news and / or promotional offers / discounts / information regarding the purchase of our products. Our company also collects your personal data through our web platform and can use it to send you information on the sale of and assistance with our products / services and / or contact you regarding commercial offers in line with your preferences or to invite you to promotional events, as well as to carry out market research and / or customer satisfaction surveys.

O2) Sending of newsletters: to allow periodic sending of our newsletters. Our company only uses your email to send you periodic communications with information and content relating to our company and / or current events / promotions.

O3) Promotion of our company: to promote our brand on social channels or other means of communication. If a video shooting and / or photo shooting service is provided during our events, our company may collect the Image data, without making any compensation, in order to publish it on our social channels (e.g. Facebook, Twitter, Instagram ) or diffusion through the press on local, national or international newspapers.

F4) External promotional purposes: to provide you with news and / or promotional offers / discounts / information regarding the purchase of products offered by other companies in our group and / or our partner companies.

Legitimate INTERESTS

L1) The personal data collected for the purpose referred to in point N1) may also be processed for the further purpose of verifying the effectiveness of the response to your requests, so as to improve the service provided to our customers. This treatment is based on the legitimate interest of our company in order to evaluate the degree of effectiveness of the responses to customer requests, so as to verify that the quality standards of the services comply with those set by our company in the interest of our customers.

L2) Sales support and assistance of our products / services: to provide support during the sale of and / or assistance with one of our products / services, it may be necessary to use your personal data. In this case we will use it exclusively to provide you with the assistance / sale requested by you

L3) The personal data collected for the purpose referred to in point L2) could also be processed, in order to execute your requests, by our suppliers / associated companies who can act as autonomous data collectors only after releasing their own privacy policy.

L4) If you are a journalist, your contact details may be processed to inform you about any activities carried out by our company that may have a journalistic relevance.

How do we manage the security of your personal data?

We use various IT security measures to improve the protection of your information and the integrity and accessibility of your personal data. Although it is not possible to guarantee security from intrusions for the transmission of data that takes place on the internet and websites, we work to ensure that this does not happen. If we have provided you (or you have chosen) a password that allows you access to our web platform or a personal link for the management of your information, you will be responsible for maintaining the confidentiality of this password / link and for respecting any other security procedure we have notified you about. We ask you to keep personal passwords / links safely and not to share them with anyone.

How long do we keep the data?

We retain your personal data only for the time necessary to achieve the purposes for which they were collected or for any other legitimate and related purpose (for example, where they are relevant for a defense against claims made against us or in the presence of a legitimate interest). Therefore if personal data is processed for two different purposes, we will keep such data until the purpose with the longer term expires; however, we will no longer process personal data for the purpose whose retention period has ceased. 

Any personal data which is no longer necessary, or for which there is no longer a legal requirement for its conservation, is permanently deleted. To this end, personal data will be kept for the time necessary to achieve the purposes for which they were collected. For greater clarity, the retention periods are listed below:

Personal data relating to optional consents: 10 years from the date on which we obtained your last consent for this purpose (with the exception of the opposition to receive further communications).

Personal data relating to necessary consents: the data processed to fulfill any contractual obligation with you, may be kept for the entire duration of the contract as well as for the subsequent 10 years from the end of the fiscal year following that of competence, to deal with any assessment and / or tax dispute. If there is no contractual obligation on our part towards you, your personal data will be kept by our company for the time necessary to manage your request, after which it will be removed.

In the case of disputes: in the event that it is necessary to defend ourselves or take action or even make claims against you or third parties, we may retain the personal data that we consider reasonably necessary to process for these purposes, for the time in which this claim can be pursued.

What are your rights in relation to personal data and lodging a complaint?

If you have any questions regarding the processing of your personal data by us, please contact our customer service.

According to current legislation, you have the right to ask us:

How can you check and modify your online privacy settings?

You can check and modify the online settings for the use of your data through our web platform, using the relevant options present, or by writing an email to our contact details.